Information We Collect and How We Collect It
We’ll collect and store any information that you provide to us, including information provided when you create your account or a player profile.
Information About You That You Share With Us Directly
Some games or parts of our Services may use a more traditional registration or account set-up process where you may be asked to give us information like:
- your first and last name;
- your username;
- your gender;
- your age or birthday;
- your e-mail address;
- a password; and/or
- other information that helps us to identify you or helps us to provide or improve our services.
We may also let you create a player profile that other Cardinal players can see. Your player profile may include information like:
- your profile photo;
- your first and last name;
- your game username;
- your gender;
- your biographic details (like your age or age range);
- the approximate physical location information that you provide;
- links to your profiles on various social networks;
- details about the games you play; and/or
- a Cardinal player ID that is created by Cardinal and used to identify your game account (on Cardinalgames.com, your Cardinal player ID will appear in the URL of your profile page).
If you give us your mobile telephone number (including for SMS text messaging services), we will also collect and store that number.
Information About Your Contacts
We’ll collect information that you provide to us about your contacts, you must be sure to ask their permission first.
We may give you the ability to import your address book contacts or to manually enter them so that you can locate your contacts using Cardinal Services and invite them to join you in our games or other aspects of our Services. You are responsible for ensuring your collection and sharing with us of your contacts’ information is compliant with applicable laws; this may require you to get your contacts’ permission before you give their contact details to us. We may also get information about you from other Cardinal users importing or entering their contacts. We use and may store this contact information to help you and your contacts connect through our Services. If you want to remove your contacts stored by us, follow any instructions provided in the Service to request that we remove them from our systems or Contact Us. (For inquiries, please contact us via [email protected]) .
Information You Generate Using Our Services
We’ll collect information about the ways you use and interact with our Services.
When you use our Services, we’ll collect information about the ways in which you use and interact with our Services, such as when and for how long you play our games, game features and other players you interact with, purchases you make, progress or levels you achieve, and other gameplay activities.
If you choose to use communication features in Cardinal Services that allow you to communicate or share information with other players, then we’ll collect information on what is communicated or shared. This includes:
- your participation in player forums and message boards;
- your public posts or comments on other players’ profiles or gameboards;
- your non-public messages or invitations to other players, made either directly on our websites or through in-game mechanisms;
- your chats with other players (whether by instant message, live chat, or video); and/or
- your posted photos, drawings, or other user-generated content.
We may access in real-time, record, and/or store archives of these communications, comments, photos, drawings, and other user-generated content on Cardinal’s servers to make use of them to protect the safety and well-being of our players; to protect Cardinal’s rights and property in connection with our Services; to conduct research; to operate, improve, personalize, and optimize our Services and our players’ experiences, including through the use of analytics; and to manage and deliver advertising. Where required by law, we will seek your consent for this.
We’ll collect information related to any purchases you make.
If you purchase in-game virtual currency or items in a game you play on a Cardinal website, our third-party payment processor will collect the billing and financial information it needs to process your charges. This may include your postal address, e-mail address, and financial information. Cardinal’s payment processors do not share your financial information, like credit card numbers, with Cardinal, but they may share non-financial information with us related to your purchases, like your name, billing address, and the items purchased.
Customer Support Correspondence
We’ll keep a record of any correspondence between us.
When you ask for help from our Customer Support team, we will collect and store the contact information you give them (generally, your name and e-mail address), information about your game play or activity on our Services, and your Cardinal player and/or social network ID number. We will also store the communications you have with our Customer Service team and any additional information in those communications in order to provide support and improve the Services.
Information About You That We Get From Connected Third-Party Applications, Including Social Networks
We’ll collect some information from other companies, including social networks, if you access our games through your accounts with those companies or you choose to connect your accounts with those companies to our games.
If you play Cardinal’s games or access any of our other Services on connected third-party applications or connect our Services to any third-party applications, including social networks like Facebook, Cardinal may receive certain information about you from the provider of the third-party application. The information we receive depends on the Cardinal game you’re playing, the third-party application, your privacy settings, and, if applicable, your friends’ privacy settings on that third-party application.
For example, Cardinal may collect and store some or all of the following information from the provider of the connected third-party application:
- your first and last name;
- your profile picture or its URL;
- your user identification number (like your Facebook ID number), which may be linked to publicly-available information like your name and profile photo;
- your friends’ user ID numbers and other public data;
- the e-mail address you provided to that third-party application;
- your approximate physical location and that of the devices you use to access our Services;
- your gender;
- your birthday, age, and/or age range;
- information about your activities on or through the connected third-party application;
- other publicly-available information on the third-party application; and/or
- any other information that you or the provider of the third-party application share with Cardinal.
If you are unclear about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.
Cookies and Other Automated Information Collection
We, our service providers, and our business partners use these cookies and other similar technologies to collect and analyze certain kinds of technical information, including:
- IP address;
- the type of computer or mobile device you are using;
- platform type (like Apple iOS or Android);
- your operating system version;
- your mobile device’s identifiers, like your MAC Address, Apple Identifier For Advertising (IDFA), and/or Android Advertising ID (AAID);
- application performance and de-bugging information;
- your browser type and language;
- referring and exit pages, and URLs;
- the number of clicks on an app feature or web page;
- the amount of time spent on an app feature or web page;
- domain names;
- landing pages;
- pages viewed and the order of those pages; and/or
- game state and the date and time of activity on our Services.
In some cases, we will connect the above information with your social network ID or Cardinal user ID.
If you play Cardinal games on a mobile device, in addition to your device identifiers (described above), we may also collect:
- the name you have associated with your device;
- your country;
- your telephone number (if you provide it);
- your specific geolocation (with your permission);
- your mobile contacts (with your permission,; and/or
- information about the Cardinal games and other third-party apps you have on your device.
If you want to adjust your privacy preferences on your device, please contact [email protected]
We may collect information from other third-party sources.
We may collect or receive information about you from other sources like third-party information providers. We use this information along with information you provide us directly, for example, to serve you advertising or affiliate marketing information tailored to your interests.
How We Use Information We Collect and Our Legal Bases for Processing It
We use your information to provide, personalize, maintain the security of, and improve the Services you use; to maintain our business operations; to communicate with you; to protect you and others; to carry out affiliate marketing and advertising on behalf of prospective third party gaming or sportsbook operators and to exercise, defend or establish our rights.
We use your information under several legal bases, including to establish and perform our contract with you, for our legitimate interests, to comply with our legal obligations, to establish, use and protect Cardinal’s rights, or otherwise with your consent.
The main use of the information we collect and store is to provide you with the Services you request from us and to improve your gaming experience, but there are other uses as well. The uses for which we collect and store your information may include:
- to improve and optimize our Services and our players’ experiences;
- to create your game accounts and allow you to play our games;
- to identify and suggest connections with other Cardinal players and personalize our Services to you;
- to communicate with you about the Services you’re using, including in-game updates, new Services, and promotional offers that we think might be of interest to you;
- to enable players to communicate with each other;
- to provide technical support and respond to player inquiries;
- to protect the safety and well-being of our players;
- to protect Cardinal’s rights and property in connection with our Services;
- to prevent fraud or potentially illegal activities, and to enforce our Terms of Service;
- to manage and deliver contextual and behavioral advertising;
- to administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our business partners;
- to comply with our legal obligations, resolve any disputes we may have with you or other players, and to enforce our agreements with third parties; and/or
- to conduct research.
If you are located in the UK or European Countries , the legal basis for collecting and using the information described above depends on what the information is and the context in which we collect it.
However, we’ll normally collect information from you only where we need it to perform our contract with you (i.e., our Terms of Service), where the processing is in our legitimate interests (provided that these aren’t overridden by your interests or rights), or if we otherwise have your consent.
In some cases, we may also have a legal obligation or need to collect information from you or may otherwise need the personal information to protect your vital interests or those of another person (for example, another player).
If we ask you to provide information to comply with a legal requirement or to perform a contract with you, this will normally be clear from the context in which we are asking you to provide your information (for example, when we ask you to provide a username to access our Services, this will be to create an account for you in accordance with our Terms of Service), and, if not, we will provide an explanation to you at the relevant time. We will also make clear whether providing information is mandatory.
Similarly, if we collect and use your information in reliance on legitimate interests (or those of any third party) which are not listed above, it will be made clear to you at the relevant time what those legitimate interests are (such as personalizing our services and marketing, for example).
How We Share Information
We’ll share your information with third parties when you use our Services under the circumstances described in this section.
We may share some of your information with other Cardinal players that you’re playing with to facilitate your gaming interactions with them.
We may share your information, including personal information, with third parties or allow third parties to collect this information from our Services in the following circumstances:
With Our Group Companies
We’ll share your information with other companies in the Cardinal group.
Third-Party Advertising Including Behavioral Advertising and Analytics
We may use advertising to enable us to offer some of our games, game features, and other Services for free. These advertisements may include, without limitation, banner ads on game boards or Services themselves, as full-screen ads between moves or games, or through an “offer wall” in which third-party advertisers offer to provide virtual currency or other in-game items to players in exchange for watching an advertisement or for completing a task, such as signing up for an account with one of the advertisers, completing a survey, or finishing a particular game level. Offer walls are hosted by third-party offer wall providers, and the offers are made by third-party advertisers, not by Cardinal.
We do not actively share personal information that directly identifies you with third-party advertisers for their direct marketing purposes unless you give us your consent.
Safety, Security, and Compliance with Law
We’ll share your information if necessary for safety, security, or compliance with law.
Your information, and the contents of all of your online communications in our Services and between you and Cardinal may be accessed and monitored as needed to provide our Service and may be disclosed:
- to satisfy any laws or regulations that apply;
- when we have a good faith belief that we have to disclose the information in response to lawful requests by public authorities, including for national security, law enforcement, or legal process purposes (for example, a court order, search warrant, or subpoena);
- when we believe in our sole discretion that our Services are being used in committing a crime, including to report such criminal activity or to share information with other companies and organizations for the purposes of fraud protection, credit risk reduction, and other security precautions;
- when we have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person, or the public generally; and/or
- to protect the rights or property of Cardinal or applicable third parties.
Third-Party Service Providers
We’ll share your information with the third-party service providers and business partners that we work with to bring you our Services. We also may provide you with tailored offers from third parties, for which Cardinal may receive affiliate marketing compensation directly from such third parties or otherwise.
We will share your information with third-party companies who perform services on our behalf, like payment processing, analytics, analysis, hosting services, customer service, marketing, and advertising optimization. We will also share your information with our third-party business partners who assist us in delivering and optimizing our Services, such as our platform partners (Apple, Google, Facebook, Amazon, etc.). Where we share your information with third-party service providers and business partners, we ensure that we have appropriate agreements in place to protect your information (as required by applicable data protection laws).
Sale or Merger
We may share your information with the interested party if we undergo or evaluate undergoing a sale or merger.
Other Third Parties
We may share some of your information with other third parties if we have your consent to do so. Specifically, Cardinal intends to provide affiliate marketing services to third parties who may seek to offer you real money gaming or sports-betting services.
Your Rights and How to Access, Update, and Manage Your Personal Information↑
If you’re a user located in the UK or European Countries, or in the State of California, you may have certain rights with respect to your personal information.
Accessing and Deleting Personal Information Held by Cardinal
You can request a copy of or deletion of your game account data through our customer email support address, [email protected] To revise, delete or and update personal information associated with your Cardinal player profile contact custormer support through the email provided for such contact.
For deletion requests, we will take reasonable measures to delete your personal information from our records. If you have sent content through or posted content on the Service, we may not be able to delete it. We will keep certain records (e.g., personal information relating to payments or customer service matters) where we need (and have rights) to, such as for legal or accounting purposes. We’ll also keep information in order to exercise, defend, or establish our rights.
Managing Personal Information We Receive From Third-Party Applications / Platforms And From Your Mobile Device
To manage the information we receive from third-party applications or platforms and from your mobile device, use the tools and settings provided by the third-party application and your mobile device.
To manage the information Cardinal receives about you from a third-party application or platform where you play our games, like Facebook, Apple, Google, or Amazon, you will need to follow the third-party application’s instructions for updating your information and changing your privacy settings. The privacy management tools for applications on Facebook can be found here.
You also can manage many aspects of information collection and use from your mobile device by visiting the “settings” page of your mobile device or web browser and reviewing the access permissions of each Cardinal game / application.
To the extent that one of our games is collecting information about non-Cardinal applications you have on your mobile device, the game will provide you with an option to stop making that information available to us in the game’s “settings” page.
Opting Out of Promotional Communications from Cardinal
You can unsubscribe from promotional emails by clicking the “unsubscribe” link or visiting our Email Settings page. You can opt out of mobile push notifications in your device’s settings page. You can opt out of SMS text communications by texting STOP.
If you want to stop receiving promotional e-mails from Cardinal, click on the “unsubscribe” link at the bottom of any promotional email from Cardinal .
If you want to stop receiving push notifications, which are messages an app sends you on your mobile device even when the app is not on, you can turn off push notifications by visiting your mobile device’s “settings” page. Many of our games may also offer the ability to turn off push notifications in the in-game “settings” page.
You can opt out of receiving SMS text messages by texting back STOP to the number we send the text from for that particular SMS text messaging program.
We aren’t responsible for the ways in which third parties use your information (other than our service providers acting under our instructions).
If you are a California resident, you may be able to exercise additional rights granted by California law in relation to the Personal Information about you that we have collected (subject to certain limitations). Please contact our customer support email address to request California Notice information, putting California Notice into the subject line of your request.
Privacy Policies of Linked Third-Party Services and Advertisers↑
Our websites and games may contain advertisements from “Third-Party Services,” meaning companies other than Cardinal, that may link to their own websites, online services, or mobile applications. We are not responsible for the privacy practices or the content of these Third-Party Services. If you have any questions about how these Third-Party Services use your information, you should review their policies and contact them directly.
Our Policies Concerning Children↑
We seek to ensure that we do not collect information from children.
Generally speaking, most of our Services are not intended for children under the age of 18 (collectively, “Children”). Children are not permitted to use these Services, and we do not knowingly collect any personal information from Children.
Though our Services do not target Children as the primary audience, we may collect age information before allowing a user to proceed for certain Services
If we learn that we have inadvertently gathered personal information from a Child, we will take reasonable measures to promptly remove that information from our records.
International Operations and Transfers Out of the UK or European Countries↑
When you use our Services, your personal information may be sent to the United States and possibly other countries As part of our international operations, we may transfer personal information to our “Affiliated Entities,” which are any other corporate entities under common ownership with Cardinal., or to our business partners and service providers from time to time for our legitimate business purposes.
We store personal information about players and visitors to our sites on servers located in the United States, and we may also process this information in other countries.
How Long We Keep Your Information↑
We’ll keep your information for as long as necessary to provide you with the Services, maintain our legitimate business operations, and/or exercise, defend or establish our rights. How long we retain your personal information depends on why we collected it and how we use it, but we will not retain your personal information for longer than is necessary for our business purposes or for legal requirements. We will retain personal information about you and connected with your account and/or the Services you use from us for as long as you have an active account with us. We will take reasonable measures to delete this personal information if you delete your account. However, you acknowledge that we may retain some information after you have closed, or we have deleted, your account with us where necessary to enable us to meet our legal obligations or to exercise, defend, or establish our rights.
Security of Your Information↑
We work hard to protect your information but you also have a role to play.
If you have an account registered directly with Cardinal, your profile information is protected by the password you use to access your Cardinal account. It is important that you protect and maintain your Cardinal account’s security and that you immediately tell us of any unauthorized use of your account. If you forget the password to your Cardinal account, the Services allow you to request that instructions be sent to you that explain how to reset your password. If you access our Services through a social network and your social network account is hacked or otherwise compromised, this may lead to someone accessing or deleting your Cardinal game accounts without your permission. So, be careful to keep your social network account information, including your social network account password, secure as well. We urge you to log out of your Cardinal account and any social network account you have used to access our Services when you are finished using them.
When you sign into your Cardinal account or enter payment information, we and our third-party payment processor use encryption to transmit that information.
While we take precautions against possible security breaches of our Services and our customer databases and records, no website or Internet transmission is completely secure. We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur, and we cannot guarantee the security of your information while it is being transmitted to our Service. Any transmission is at your own risk. If you have questions about the security of our websites, please contact us through the customer service email.
You can contact us with your questions, comments, or concerns.