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February 1, 2024Caesars Entertainment formally revealed that it plans to expand its collaboration with the Eastern Band of Cherokee Indians in North Carolina. This sets the stage for Caesars Sportsbook NC to open for business in the state on March 11, the day that North Carolina sports betting apps can go online. At the moment, two tribal casinos in the state have retail sportsbooks run by Caesars Sportsbook. The mobile agreement strengthens their already-existing bond.
“Our relationship with the Eastern Band of Cherokee Indians has spanned more than two decades,” said Eric Hession, President of Caesars Digital. “Expanding this longstanding partnership allows us to build on the premier sports wagering experience enjoyed at our in-person sportsbooks by bringing a responsible way to enjoy sports at a deeper level to the hands of North Carolinians 21 and older across the state. We’re thankful to the Eastern Band of Cherokee Indians and to the North Carolina State Lottery Commission and its Sports Betting Committee for making this possible and we look forward to the launch of mobile sports betting in the Tar Heel State.”
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When online sports betting in North Carolina opens on March 11, Caesars Sportsbook will go live in the state. The operator has made an official announcement stating that it would start taking customer signups and deposits on March 1. Starting on March 1, operators can provide customers with sign-up bonuses and other North Carolina sports betting promotions.
The other major sports betting apps expected to go live on March 11 in North Carolina are Bet365, BetMGM, DraftKings, ESPN BET, Fanatics Sportsbook, FanDuel and Underdog Sports.
The Caesars Sportsbook mobile launch builds on the success of the two Caesars Sportsbook locations at Harrah’s Cherokee Casino Resort in Cherokee, N.C., and Harrah’s Cherokee Valley River Casino & Hotel in Murphy, N.C. Caesars Sportsbook will have exclusive rights to mobile sports wagering at the two casinos and on Eastern Band of Cherokee tribal lands in western North Carolina.
Caesars Sportsbook will give sports fans 21 years of age and older in North Carolina a customized online sports wagering experience that emphasizes local sports and showcases the amenities and experiences they can enjoy at Harrah’s Cherokee and Harrah’s Cherokee Valley River through exclusive offers and marketing on the app that showcase the two properties. The Caesars Sportsbook app delivers premium rewards via one of the industry’s largest loyalty rewards programs, Caesars Rewards®. Every wager placed with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars experiences like discounted getaways at various Caesars destinations across North America, including Las Vegas. The credits can also be redeemed for great culinary and entertainment experiences, as well as bonus cash in the app.
Caesars Entertainment and the Eastern Band of Cherokee Indians have maintained a status as industry leaders in Responsible Gaming throughout the duration of their partnership. Caesars enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law. This 21 and older policy will apply to all in-person and online sports wagering operations conducted by Caesars Sportsbook in North Carolina.
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